Where it all started: Lidz Caps - Coffee & Caps, Newtown, Sydney Australia
Oct 01 2014
MLB Fans flocked to Sydney for the Los Angeles Dodgers vs Arizona Diamondbacks opening series games 2014, and so we treated them to American Style Chili Dogs outside the game!
We already had our shop location in Newtown at this stage (March 2014) and were waiting for council approval to get started on our renovations. We strategised this as the perfect sports event for us to be associated with, together with our sponsorship with the Australian Baseball League.
At the MLB opening series games we were there for 4 massive days selling chili dogs, selling out each day! Customers even came out of the game to us to avoid the massive cues inside. We got our first press write up in The Sydney Morning Herald and lots of our now loyal customers also discovered us that weekend! We branded ourselves as Lidz Caps selling Macs Chili Dogs. Macs chili dogs actually is names after one of our directors surnames McArthur.
And so began our journey into Caps, coffee, chili dogs and sport.